For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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As social media becomes increasingly important for businesses to reach consumers, digital networking is beginning to replace more time-honored communications tactics.

Real estate in particular is a field that thrives on connectivity – and where better to nurture connections than on Twitter and other social networks?

According to the Wall Street Journal, top commercial real estate firms are recognizing this necessity and starting to beef up activity on Twitter, LinkedIn and other platforms.

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Social media is often talked about a a great marketing tool, but it can be equally powerful when it comes to customer relations management (CRM). Here’s how top brands are using Twitter, Facebook and other networks to develop strong relationships with, and gather data from, their customers.
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If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
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Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI.

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Twitter is expanding its sales and marketing branch, and fast.

The company has just posted 12 new positions on its job board, all for its Dublin and London offices.
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AllFacebook Marketing Conference is headed back to San Francisco! Join AllFacebook, SocialTimes, and WebMediaBrands on June 28-29, and get a how-to guide for marketing to Facebook’s 800 million users.

Following the success of last year’s inaugural event, AllFacebook Marketing Conference 2012 returns to bring together advertising and marketing professionals, digital media experts, social media veterans, business owners, and more for an inside look at Facebook’s latest tools, apps, demographics, research, and advertising opportunities.

A full agenda will be announced soon. Keep an eye on our event site for more information.

Special early pricing is available for only $249 until tomorrow, February 15, so register today!

We hope to see you there!

Twitter has quite a large base of loyal power-users who have managed the finer points of expressing complex thought in 140 characters or less. However, the company has a tough time attracting, and more importantly retaining, new users.

Rumors have it they’re trying to combat this trend by partnering with former Apple VP Allison Johnson and creating an advertising campaign that would see Twitter splashed across your TV screen.
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If you’re struggling with creating conversions on Twitter and have no clue what a social strategy would look like for your brand, you’re in luck: Mediabistro’s Social Media Marketing Boot Camp will be starting on February 16th, and offers high-profile lessons and guest speaker sessions from world-renowned experts in their fields. Plus, if you sign up by the January 18th Early Bird deadline, you’ll save yourself a cool $100 on the course.
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Twitter is changing the PR world, offering a new, direct line of communication between businesses and consumers. And while the low-cost, low-risk aspect of Twitter as a PR and marketing vehicle is appealing, you’ve got to know how to use Twitter for press releases if you want to stay ahead of the curve. We’ve got some dos (and some do nots) for you to help you get exposure for your press releases on the microblogging service.
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