By Lauren Dugan on June 30, 2014 6:00 PM
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Posts Tagged ‘Marketing’
Starting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!
Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.
SMS marketing company TextSprout published the following infographic to explore the successes of text marketing.
Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.
Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.
For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.
Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).
So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?
As social media becomes increasingly important for businesses to reach consumers, digital networking is beginning to replace more time-honored communications tactics.
Real estate in particular is a field that thrives on connectivity – and where better to nurture connections than on Twitter and other social networks?
According to the Wall Street Journal, top commercial real estate firms are recognizing this necessity and starting to beef up activity on Twitter, LinkedIn and other platforms.
AllFacebook Marketing Conference is headed back to San Francisco! Join AllFacebook, SocialTimes, and WebMediaBrands on June 28-29, and get a how-to guide for marketing to Facebook’s 800 million users.
Following the success of last year’s inaugural event, AllFacebook Marketing Conference 2012 returns to bring together advertising and marketing professionals, digital media experts, social media veterans, business owners, and more for an inside look at Facebook’s latest tools, apps, demographics, research, and advertising opportunities.
A full agenda will be announced soon. Keep an eye on our event site for more information.
Special early pricing is available for only $249 until tomorrow, February 15, so register today!
We hope to see you there!
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