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Posts Tagged ‘Marketing’

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

SMS Marketing Facts And Figures [INFOGRAPHIC]

Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.

SMS marketing company TextSprout published the following infographic to explore the successes of text marketing.

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Salesforce Marketing Cloud Brings Radian6 Listening Coverage To Russia And China

Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.

Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.

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Twitter vs. Email Marketing

For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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Real Estate Industry Replacing Cold Calls With Tweets

As social media becomes increasingly important for businesses to reach consumers, digital networking is beginning to replace more time-honored communications tactics.

Real estate in particular is a field that thrives on connectivity – and where better to nurture connections than on Twitter and other social networks?

According to the Wall Street Journal, top commercial real estate firms are recognizing this necessity and starting to beef up activity on Twitter, LinkedIn and other platforms.

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How Are Companies Using Social Media For Customer Relations Management? [INFOGRAPHIC]

Social media is often talked about a a great marketing tool, but it can be equally powerful when it comes to customer relations management (CRM). Here’s how top brands are using Twitter, Facebook and other networks to develop strong relationships with, and gather data from, their customers.
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Two-Step Guide To Listening On Social Media [INFOGRAPHIC]

If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
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The Top Social Media Challenge For Marketers? ROI [INFOGRAPHIC]

Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI.

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Twitter Beefs Up European Presence, Seeks 12 New Hires In Dublin, London

Twitter is expanding its sales and marketing branch, and fast.

The company has just posted 12 new positions on its job board, all for its Dublin and London offices.
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AllFacebook Marketing Conference 2012 Returns this June

AllFacebook Marketing Conference is headed back to San Francisco! Join AllFacebook, SocialTimes, and WebMediaBrands on June 28-29, and get a how-to guide for marketing to Facebook’s 800 million users.

Following the success of last year’s inaugural event, AllFacebook Marketing Conference 2012 returns to bring together advertising and marketing professionals, digital media experts, social media veterans, business owners, and more for an inside look at Facebook’s latest tools, apps, demographics, research, and advertising opportunities.

A full agenda will be announced soon. Keep an eye on our event site for more information.

Special early pricing is available for only $249 until tomorrow, February 15, so register today!

We hope to see you there!

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