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Posts Tagged ‘marketing infographic’

The History Of Marketing [INFOGRAPHIC]

The History Of Marketing [INFOGRAPHIC]

When did marketing truly begin? It’s an expansive question, but, cave paintings aside, most pundits believe it was the invention of the printing press (circa. 1450) which truly gave birth to marketing in any kind of modern sense, inasmuch as this allowed the development of everything from magazines and newspapers to business cards and posters.

From here, it’s a relatively step to direct mail, the actual use of the term “marketing” (1900s), radio and TV advertising, the birth of the internet (notably email) and, of course, online commerce, social media and mobile.

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72% Of SMBs Use Social Media For Marketing (With A Quarter On Twitter) [STUDY]

72% Of SMBs Use Social Media For Marketing (With A Quarter On Twitter) [STUDY]

Do you use social media to promote your small business?

You’re in good company. New research has revealed that almost three-quarters of small and medium-sized businesses (SMBs) now use social media, with mobile marketing also very much on the rise.

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Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Remember the McDonald’s #McFail?

Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.

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14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?

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The 5 Elements of Inbound Marketing [INFOGRAPHIC]

The 5 Elements of Inbound Marketing [INFOGRAPHIC]

Dallas web design firm AXZM specializes in more than designing and developing great-looking websites; they’re also pros at digital marketing, and as such have created an infographic that examines the environmental makeup of inbound marketing – literally.

The graphic below explores the five elements that make up the world of inbound marketing – email (earth), SEO (air), social media (fire), content (water), design (aether, or the unseen force that binds all the elements together.).

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Classic Marketing Vs Social Media Marketing – What’s The Difference? [INFOGRAPHIC]

Classic Marketing Vs Social Media Marketing - What's The Difference? [INFOGRAPHIC]

For brands and businesses, what’s the difference between social media and good, old fashioned marketing?

Are platforms like Twitter, Facebook and LinkedIn, and the features and opportunities they provide, really all that different from the tools of yesteryear?

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Social Media And The Future Of Destination Marketing [INFOGRAPHIC]

Did you know that studies have shown that 52 percent of travellers use social media for summer vacation inspiration, and that 60 percent of consumers who use channels such as Twitter and Facebook to plan their vacations are women?

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From Cave Paintings To Twitter – Social Media And The Future Of Marketing [INFOGRAPHIC]

Did you know that the human brain processes visual information up to 60,000 times faster than plain text?

Smart marketers caught on to this fact a long, long time ago. From our earliest days of cave drawings (arguably the first “promotional” message) and smoke signals to Facebook and Twitter, we have learned that people understand and remember images at a significantly greater rate than written information, or even sound. And, in this modern, social world, this science has never been clearer.

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Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?

Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

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79% Of Brands Use Social Media For Content Marketing [INFOGRAPHIC]

Did you know that 79 percent of businesses use social media (including blogs) for content marketing, with Twitter (55 percent) the network of choice, ahead of Facebook (54 percent) and LinkedIn (51 percent)?

Content marketing has proven benefits for risk mitigation, lead generation, customer nurturing and more, and companies are taking notice: B2B marketers will allocate approximately 26 percent of their total marketing budgets to content marketing in 2013.

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