Digital marketing and relatively new mediums such as Twitter and Facebook have revolutionised how brands of all shapes and sizes across almost every industry in every major region around the world attract and engage with customers and prospects to drive website footfall and sales, and the business of professional sports is certainly no exception.
Posts Tagged ‘marketing infographic’
Did you know that blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more Likes than shorter posts?
Conversely, 85 percent of people would rather provide an email address to download an ebook instead of “paying” with a tweet.
Did you know that 91 percent of B2B marketers use content marketing?
And with good reason, too – blogs give websites 434 percent more index pages and 97 percent more index links, and B2B companies that actively blog generate 67 percent more leads per month. Overall, an incredible $118.4 billion is expected to be spent on content marketing, video marketing and social media in 2013.
What is digital marketing?
It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media.