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Posts Tagged ‘marketing infographic’

30 Digital Marketing Statistics You Can’t Afford To Ignore [INFOGRAPHIC]

Did you know that blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more Likes than shorter posts?

Conversely, 85 percent of people would rather provide an email address to download an ebook instead of “paying” with a tweet.

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10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC]

Are you considering a career in social media marketing?

It’s not all scheduled tweets and hashtags. The best social media marketers must possess a veritable smorgasbord of skills and expertise, including the ability to listen, nurture, respond, lead and engage with fans and followers.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC]

Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing?

Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business. And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.

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The State Of Content Marketing [INFOGRAPHIC]

Did you know that 91 percent of B2B marketers use content marketing?

And with good reason, too – blogs give websites 434 percent more index pages and 97 percent more index links, and B2B companies that actively blog generate 67 percent more leads per month. Overall, an incredible $118.4 billion is expected to be spent on content marketing, video marketing and social media in 2013.

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What Is Digital Marketing? [INFOGRAPHIC]

What is digital marketing?

It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media.

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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]

Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

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How (And Why) To Engage With Moms On Social Media [INFOGRAPHIC]

We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.

Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.

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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC]

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

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Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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