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Posts Tagged ‘marketing infographic’

Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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The State Of B2B Content Marketing [INFOGRAPHIC]

Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?

According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.

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The Growth Of Social Media And Why It Matters To Marketers [INFOGRAPHIC]

2012 was a huge year for social media – its biggest yet – with Facebook, Twitter, LinkedIn, Pinterest and (gasp) Google+ all marching to record numbers of global active users.

All of which, of course, is good news for social media marketers and their clients, who have invested heavily in these platforms. The smart money is still going into the pockets of Facebook, Twitter and LinkedIn, but which of these thoroughbreds is winning the race?

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The Road To Modern Marketing [INFOGRAPHIC]

In exploring the tensions between art and science in shaping the modern marketer, B2B content marketers Eloqua teamed up with creative agency JESS3 to build an infographic exploring the road to modern marketing.

From the door-to-door salesman to today’s modern social media maven, marketing has progressed to a truly digital field.

A full 75% of marketers agree that social media is changing how they develop marketing strategy and plans (actually, we’re kind of surprised that percentage isn’t higher).

Check out the infographic, below.

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2012′s Biggest Wins (And Fails) In Social Media Marketing [INFOGRAPHIC]

2012 was a very big year for social media.

Facebook’s IPO and Instagram acquisition, Twitter’s growing importance as a news and communications tool around the world, LinkedIn’s march to 200 million users and Pinterest’s rapid rise all dominated the headlines, and many top brands capitalised with innovative marketing campaigns and promotions.

However, in the world of advertising, people rarely remember the winners. The losers, however, often get talked about for months, with foot-in-mouth campaigns and attempts at damage control by the likes of McDonald’s, Chick-Fil-A, American Apparel and others this year leaving millions of people shaking their heads, wondering just how did they let this happen.

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20 Memorable (Social) Marketing Moments From 2012 [INFOGRAPHIC]

We’ve said it before and we’ll say it again – 2012 was a heck of a year.

The rise of Pinterest, Stop Kony, Facebook’s purchase of Instagram, IPO and billionth user, Twitter’s continued crackdown on third party relationships, the London Olympics, the little matter of a U.S. Presidential Election and Gangnam Style… all of this took place in just twelve months.

And each one of these events was heavily supported by marketing, a huge amount of which took place on and through social media.

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SEO, CPC And Social Media – What Is Digital Marketing? [INFOGRAPHIC]

The internet has revolutionised marketing, and for businesses of all shapes and sizes, across every industry, it’s never been more important to have a strong digital presence.

But simply launching a website isn’t (and never has been) enough to guarantee attention, let alone customers. Smart marketers understand that only front page search engine optimisation (SEO), cost-per-click (CPC) keyword search marketing and social media are essential, complementary tools for raising brand awareness, boosting website traffic footfall and driving sales.

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Loyalty, Consistency And Social Media – How To Build Your Brand Online [INFOGRAPHIC]

“It’s a digital age!”

As a new brand, you probably hear words to this effect all of the time. But what does it mean? What makes this era different to the last?

The internet has given businesses of all shapes and sizes in virtually every industry almost limitless options, and for new ventures the wealth of opportunity – and decisions – can be overwhelming.

So here’s the big question: where on earth do you begin?

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The Marketing Benefits Of Social Media [INFOGRAPHIC]

Brands place a high value on social media. A 2012 study revealed that 83 percent of marketers believe that social media is important for their business, and more than nine in ten (92 percent) spend six or more hours online each week maintaining their presence on these channels.

But what are the benefits of using platforms such as Twitter, Facebook and YouTube as part of your organisation’s digital strategy, and where do marketers plan to increase their time and budgetary spend in the future?

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13 Social Media Marketing Trends For 2013 [INFOGRAPHIC]

How will social media marketing evolve in 2013? What about the platforms themselves?

Perhaps Twitter will further position itself into becoming the newsroom of the future. Will Facebook shift its focus from paid ads to paid content, and make that long-awaited move into search? Possibly Pinterest will prove it has the legs to become the key player in social shopping. Or maybe, just maybe, somebody will have good things to say about Google+ (who doesn’t actually work at Google).

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