By Shea Bennett on May 2, 2013 7:30 AM
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Posts Tagged ‘marketing infographic’
Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?
According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.
In exploring the tensions between art and science in shaping the modern marketer, B2B content marketers Eloqua teamed up with creative agency JESS3 to build an infographic exploring the road to modern marketing.
From the door-to-door salesman to today’s modern social media maven, marketing has progressed to a truly digital field.
A full 75% of marketers agree that social media is changing how they develop marketing strategy and plans (actually, we’re kind of surprised that percentage isn’t higher).
Check out the infographic, below.
We’ve said it before and we’ll say it again – 2012 was a heck of a year.
The rise of Pinterest, Stop Kony, Facebook’s purchase of Instagram, IPO and billionth user, Twitter’s continued crackdown on third party relationships, the London Olympics, the little matter of a U.S. Presidential Election and Gangnam Style… all of this took place in just twelve months.
And each one of these events was heavily supported by marketing, a huge amount of which took place on and through social media.
The internet has revolutionised marketing, and for businesses of all shapes and sizes, across every industry, it’s never been more important to have a strong digital presence.
But simply launching a website isn’t (and never has been) enough to guarantee attention, let alone customers. Smart marketers understand that only front page search engine optimisation (SEO), cost-per-click (CPC) keyword search marketing and social media are essential, complementary tools for raising brand awareness, boosting website traffic footfall and driving sales.
“It’s a digital age!”
As a new brand, you probably hear words to this effect all of the time. But what does it mean? What makes this era different to the last?
The internet has given businesses of all shapes and sizes in virtually every industry almost limitless options, and for new ventures the wealth of opportunity – and decisions – can be overwhelming.
So here’s the big question: where on earth do you begin?