Posts Tagged ‘marketing tips’
As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.
Did you know that blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more Likes than shorter posts?
Conversely, 85 percent of people would rather provide an email address to download an ebook instead of “paying” with a tweet.
Promoting your business on Twitter can be tricky. You don’t want to just spam folks with links to your blog posts, yet creating a personality for your brand has its drawbacks.
What if there was another way? Mass Relevance seems to have found one – and we have suggestions for a couple more.
Inbound marketing was formed from the concept of capturing the attention of prospects and helping them find your brand (or products) before they are ready to buy. This can be done in a variety of different ways, but search, content marketing and, increasingly, social media platforms such as Twitter and Facebook, are found to be the most effective.
The approach differs from traditional marketing in that the campaign makes it easier for leads to find the brand, as opposed to the other way around.