Promoting your business on Twitter can be tricky. You don’t want to just spam folks with links to your blog posts, yet creating a personality for your brand has its drawbacks.
What if there was another way? Mass Relevance seems to have found one – and we have suggestions for a couple more.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Inbound marketing was formed from the concept of capturing the attention of prospects and helping them find your brand (or products) before they are ready to buy. This can be done in a variety of different ways, but search, content marketing and, increasingly, social media platforms such as Twitter and Facebook, are found to be the most effective.
The approach differs from traditional marketing in that the campaign makes it easier for leads to find the brand, as opposed to the other way around.
Tap into our vast network of talented social media pros.
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