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Posts Tagged ‘#McDStories’

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Remember the McDonald’s #McFail?

Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.

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McDonald’s Twitter Ad Campaign Was A #McFail

They try, they really do. This was McDonald’s umpteenth time purchasing a Promoted Product on Twitter to try and cash in on some social media success. And – as before – the campaign was commandeered by sarcastic users who twisted the purpose of their Promoted Tweets.
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