There’s so much more to social media than just writing catchy tweets and sending them out. You’ve got to time your updates, balance your interactions with content, and – perhaps most importantly – track your results.

This tracking just became a whole lot easier with a new update from one of our favorite Twitter scheduling tools. Buffer has launched a robust suite of analytics products for their Twitter, Facebook and LinkedIn scheduling, so you can now track who clicked, who retweeted and who interacted with your content.
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The big players on Google+ might have noticed a rather pleasant bump in their Klout score today. That’s because Klout has officially integrated the new network into its influence calculations.
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The CIA is actively monitoring social media, and Twitter specifically, to help predict uprisings or measure the pulse of a particular region.

In their Virginia-based “unassuming brick building”, the CIA follows up to 5 million tweets per day to get a real-time handle on events and moods around the world.
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If you’re new to Twitter and haven’t heard of Klout, you will soon. Klout is the gold standard for measuring your influence on Twitter.

But why does everyone talk about Klout like it’s the holy grail of who’s who in the Twitter-verse? Here are a few reasons why Klout is important to Twitter, and why it should be important to you.
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Klout has announced today that 100 million people have used their service to find their Klout score. That’s 100 million different Twitter, Facebook, LinkedIn, YouTube and other social media accounts hooked up to Klout to see just how influential they are on the social web. And that’s a big deal.
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Klout is the industry standard in influence measure, and if you haven’t checked out your Klout score yet, the Labor Day long weekend is the perfect time to do so. Trust me, you’ll need Monday for all of the things you’re going to want to do to make your score go up.
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Influencers. The buzz-word since Twitter’s inception. Those elusive people who seem to know what’s trending before it hits the trending topics, and those who sway the opinions and interests of thousands.

If you’ve ever wanted to figure out just how many of these powerful Twitter users you’re actually reaching, you’ll want to pay attention. There’s a new tool from HubSpot which will show you which influencers retweeted a link you sent out, effectively allowing you to discover (and maybe even reward) your content’s biggest fans.
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