Brands handing the reins of their social media accounts over to influencers for temporary takeovers is nothing new.
But the Internet pays attention when the brand-influencer combo is particularly unexpected.
Yesterday, May 7, from noon-7 p.m., comedian Rob Delaney took over the @MLB Twitter account. Let’s just say there were some curveballs.
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Sports fans are among Twitter’s most active users. But their behavior patterns are often not like those power-users you see tweeting 25 times a day, even on Sundays – instead, they log on during a game, tweet and retweet like crazy, and log off.
TwitSprout, creators of a one-page Twitter dashboard for all the stats you could want about your Twitter profile, has taken a look at the surge of tweets sent during the MLB post season games, and discovered the heartbeat of baseball fans around the US.
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If you follow the Major League Baseball’s official Twitter account, be prepared for some off-topic tweeting in the next little while: Stephen Colbert has just been granted 24 hours access to the League’s Twitter account. As Colbert would say, you’re welcome.
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