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Posts Tagged ‘mobile ads’

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Are Twitter’s Mobile Ads Worthless?

Mobile ads are all the rage these days. Companies are jumping on the chance to target their consumers while they’re out in the world, refining the who, when, and where of serving ads in greater detail than ever before.

But new stats might make these marketers rethink their mobile strategy: up to 40 percent of mobile ad clicks are worthless.
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