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Posts Tagged ‘mobile advertising’

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Twitter Has An International Advertising Problem

twitter international advertising

With Twitter’s IPO just around the corner, there’s plenty of scrutiny of the company’s numbers – particularly its revenue. And recent numbers pulled from its regulatory filings show a few holes in the 140-character network’s ad sales.
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Twitter Taking Mobile Advertising By Storm And Invading Google’s Turf

Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!

Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!

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