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Posts Tagged ‘mobile infographic’
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Did you know that there are over 1.4 billion smartphones in active use around the world?
That’s a phone for every 4.5 people, and 76 million of us use our devices to log on to Twitter each and every day. But impressive as that stat is, it pales in comparison to the vast quantities of data that are consumed by our phones every 24 hours, including 27 billion SMS text messages, 189 million app downloads, 12 billion calls and $1.1 billion in daily mobile payments.
Smartphone usage has exploded around the world over the last few years and it’s easy to forget that a decade or so ago what we could do on our mobile devices was actually incredibly limited. Fast forward to the heady days of 2014, and thanks to a wealth of apps and huge advances in technology, the humble “mobile phone” has transformed itself into a pocket-sized computer, with almost limitless potential.
Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?
Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.
Did you know that 60 percent of Twitter users worldwide access the micro-blogging social network via their mobile phones?
That number spikes to 80 percent amongst UK Twitter users. Indeed, mobile is now so important to Twitter’s future that the company is expected to release a complete (possibly simplified) redesign of their mobile apps ahead of their upcoming IPO later this year, specifically to appeal to a larger audience.
Mobile marketing is having a moment.
With more than 1 billion smartphone users around the world and 80% of those users accessing social networks via their phones, mobile is now an essential player in digital marketing.
Did you know that, by 2015, mobile Internet usage will surpass desktop usage?
That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses).
After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.
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