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Posts Tagged ‘mobile social video’

How Marketers and Advertisers Are Using Social Video [INFOGRAPHIC]

Video is the new black when it comes to social media, and digital marketers and advertisers are using social video in increasingly innovative ways.

Singer Demi Lovato’s marketing team tapped into her Twitter following to run a promotion unlocking YouTube singles based on social buzz. The NBA teamed up with Twitter to promote #NBARapidReplay videos in-stream. Even Joan Rivers is getting in on the social video game with a new YouTube series.

And, of course, there’s Vine, a social video content creation engine in its own category.

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

If 2012 was the year of social mobile, is 2013 the year of social mobile video?

Perhaps. Certainly, Twitter’s entrance into this space with Vine was heavily-hyped (and generally well-received), and is possibly indicative of the beginnings of a new trend. Indeed, the immediate appearance of rival services from Telly (formerly TwitVid) and (evidently a concerned) Facebook would suggest Twitter might be onto something.

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