The number of followers you have on Twitter has always been an ill-advised way to measure status and influence. It looks impressive, but in many cases is not indicative of anything.

If you have 100,000 followers it certainly appears that you’re popular, and that you must (in some way) matter, but virtually anyone can reach that number – all you have to do is follow 101,000 people yourself. The actual value of building a large community via reciprocal following (certainly automated) is often very low – by definition, these kinds of networks are not (and likely never will be) all that engaged.

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A couple of years ago I wrote a fairly popular post entitled 16 Reasons Why We Might Unfollow You On Twitter. A lot has changed on Twitter over that period, so it’s time for an update.

(And a look at it from the other perspective.)

Want to know why nobody is following you on Twitter? Or why lots of people are unfollowing you?

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Twitter isn’t a science – it’s an art. It’s the art of the conversation, the art of a professional veneer with a personal touch. But still, there are plenty of measurables on Twitter, not the least of which is follower count. If you’re looking to increase your Twitter followers (as even those who say follower count doesn’t matter usually are), check out this infographic that shows five thoroughly researched ways for getting more followers.
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