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Facebook, Twitter, Pinterest – How (And Where) Do We Spend Time On Social Media? [INFOGRAPHIC]

Social networking is all about mobile.

That’s the conclusion from NM Incite/Nielsen’s Social Media Report 2012, which discovered that when it comes to accessing social content, mobile has emerged as the dominant driving force. Specifically, apps, which now account for more than a third of all social networking time, a jump of 76 percent from a year ago.

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Mobile Social Consumer Trends 2012 [INFOGRAPHIC]

Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook.

Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?

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