Social media has been nothing short of a phenomenon, with the success of platforms such as Facebook and Twitter inspiring people and corporations to go on to do great things.

But it’s not all gravy. Indeed, the major success stories, on both an individual and brand basis, are relatively few and far between. For every user of social media who’s really made it, there’s a dozen people who couldn’t deliver on the potential, or gave up too easily, or just didn’t have what it takes.

And the same goes for most of the social networks, too.

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