Here’s the thing: people don’t like change.

This has always been true. Whenever an adjustment is made to something popular, irrespective of how significant it is, most people, at first, won’t like. A certain percentage will vocalise their dismay. Others will join in. For a while, it will be nasty.

Then, usually, if the changes have been made with good intentions and have actually improved the service, and once folks have actually had a chance to try the new stuff, the moans will dissipate. Sure, you’ll always get a minority of endless whingers, constantly threatening to quit and so on. But most of the time, most of us will, eventually, roll with it.

Again, if the changes actually improve the service. This is the absolute key part.

Yesterday, URL shortener of choice Bitly, which has generated more than 25 billion shortened links since inception, announced a change to their platform. A big change. New Bitly, they’re calling it.

Great. There’s only one small problem: everybody, and I mean everybody*, hates it.

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