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Posts Tagged ‘Newspapers’

The Most Tweeted Newspaper Article In 2013

The Most Tweeted Newspaper Article In 2013

Research by Searchmetrics has identified which U.S. newspapers are the most popular on Twitter, based on how many tweets their stories garner.

The results might surprise you.

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Only Three Editors From The 10 Top Newspapers In The US Are On Twitter

There is a lot of talk about how journalists are embracing Twitter, using it to sniff out new stories, verify facts, find sources, and promote their stories. However, it looks like there is a gap between the on-the-ground journalists and their editor overlords: only three editors of the top 10 newspapers in the United States have Twitter accounts.
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3 Ways Twitter Could Make Newspapers Obsolete

If you’ve picked up a newspaper lately – especially a local one -you might notice that it’s a little on the thin side. Newspapers have been hit hard with the advent of digital media, and it’s only the big ones that have recently begun to adapt by erecting paywalls for their digital content. Part of the reason is that services like Twitter report the news first, but an even bigger chunk of newspapers’ business could be captured by Twitter and eventually make them all but obsolete.
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A Look at The Top 25 Newspapers on Twitter

Newspapers have embraced Twitter in the past year or two, adding the microblogging service to their roster of online tools to help prop up their bottom line. Most use Twitter as a means of broadcasting their featured articles, but others have created separate Twitter accounts for each section of the paper, or use Twitter as a two-way communication tool with their readers.

The Wrap took a look at the top 25 newspapers on Twitter now compared to four months ago, to see how traditional media is faring in 140-characters or less.
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An Open Letter To Time, The Telegraph, Wired And Other Online Publications Who Break Articles Over Ten Pages

Sirs,

On many occasions your otherwise fine publication will submit stories and articles to the internet, notably those that contain a series of images, and break these submissions over many pages. Often this can involve as many as ten clicks from the reader to get from start to finish.

This is not acceptable.

Recent examples: Time, The Telegraph, Wired.

We fully understand why you do this – more click-throughs mean more advertisement impressions with each new page and another chance that we might not completely ignore your sponsors and actually show an interest in what they are selling. But for the reader, and especially the linker, the most-likely result is we will become quickly aware of the game you are playing, and not bother to read past the first one or two pages. Quite simply, it’s too much work. The story isn’t that good.

Moreover, those of us who enjoy sharing great content with our friends on social networks will most likely refrain from doing so in these instances, simply because we do not want to have them endure the same experience. You may be blissfully unaware, but this is the age of social media. Websites and portals like Digg, Reddit, Delicious, Stumbleupon and Twitter can deliver an enormous amount of traffic to your publication. We presume you want and encourage this, particularly in the current financial climate.

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What Price A Truly Social Media?

Currently we are privy to a large amount of speculation about the future of the newspaper industry. Some pundits (and editors) are suggesting the only way that print can survive in anything like its existing format is to start charging for online content. Advertising, they say, as a consistent form of revenue, is not enough. This perception would seem timely; News Corp just announced a 97 per cent slump in profits in its newspaper division.

Others feel that charging for what has, with one notable exception, always been free content would actually have the opposite effect for the industry, and likely expedite its demise. The Guardian is currently running a poll asking their readers if they would pay to read newspapers online (any newspapers – not just The Guardian). At the time of writing, a commanding 87.4% say they would not.

In September 2005, The New York Times premiered its TimesSelect subscription model for part of its online content. The service was priced at $7.95 per month, or $49.95 per annum (while being free to existing print subscribers and students), and was a resounding failure. People hated it. Others subscribed, took the content, and then made it freely available to all. So is the way of the internet. Two years later, the Times announced it would stop charging for access.

I have to admit, I side with the majority on this issue. Unless it is priced at an absolute pittance – and I mean literally pennies a day – paying for newspaper content as is is not something I can see myself doing. Others, it appears, would agree.

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