Posts Tagged ‘Newspapers’
There is a lot of talk about how journalists are embracing Twitter, using it to sniff out new stories, verify facts, find sources, and promote their stories. However, it looks like there is a gap between the on-the-ground journalists and their editor overlords: only three editors of the top 10 newspapers in the United States have Twitter accounts.
If you’ve picked up a newspaper lately – especially a local one -you might notice that it’s a little on the thin side. Newspapers have been hit hard with the advent of digital media, and it’s only the big ones that have recently begun to adapt by erecting paywalls for their digital content. Part of the reason is that services like Twitter report the news first, but an even bigger chunk of newspapers’ business could be captured by Twitter and eventually make them all but obsolete.
Newspapers have embraced Twitter in the past year or two, adding the microblogging service to their roster of online tools to help prop up their bottom line. Most use Twitter as a means of broadcasting their featured articles, but others have created separate Twitter accounts for each section of the paper, or use Twitter as a two-way communication tool with their readers.
An Open Letter To Time, The Telegraph, Wired And Other Online Publications Who Break Articles Over Ten Pages
On many occasions your otherwise fine publication will submit stories and articles to the internet, notably those that contain a series of images, and break these submissions over many pages. Often this can involve as many as ten clicks from the reader to get from start to finish.
This is not acceptable.
We fully understand why you do this – more click-throughs mean more advertisement impressions with each new page and another chance that we might not completely ignore your sponsors and actually show an interest in what they are selling. But for the reader, and especially the linker, the most-likely result is we will become quickly aware of the game you are playing, and not bother to read past the first one or two pages. Quite simply, it’s too much work. The story isn’t that good.
Moreover, those of us who enjoy sharing great content with our friends on social networks will most likely refrain from doing so in these instances, simply because we do not want to have them endure the same experience. You may be blissfully unaware, but this is the age of social media. Websites and portals like Digg, Reddit, Delicious, Stumbleupon and Twitter can deliver an enormous amount of traffic to your publication. We presume you want and encourage this, particularly in the current financial climate.