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Posts Tagged ‘Offensive’

Should Brands Be Responsible For What Their Customers Tweet?

If I tweet something inappropriate to a brand, who is responsible? The obvious answer would be me, but in the fast-changing world of online advertising, things are never that simple.
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What Not To Do On Twitter: Durex Tweets Hugely Offensive Joke, Blames Local PR Agency

There are so many lessons in what to do – and in this case, what not to do – in social media that case studies can begin to blend into one another. But this particular Twitter fumble from Durex stands out as one so supremely tone deaf, offensive and insensitive that it just has to be pointed out.
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A Single Retweet Caused Palestinian Envoy To Canada To Be Fired

If this isn’t a key lesson in “watch what you tweet”, I don’t know what is: The (now former) Palestinian envoy to Canada was removed from her post after she retweeted a link to a video that was extremely offensive to Jews.
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Football Fan Banned From Grounds, Sentenced To Community Service For Racist Tweets

Yet another Twitter legal first has come out of the UK this week. A football (or soccer) fan has been banned from his favorite team’s football ground and sentenced to community service for tweets he made that were racist in nature.
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Kenneth Cole Ignorantly Connects Egypt to New Spring Line, Twitter Erupts in Anger

In one of the most offensive marketing moves of 2011 thus far, Kenneth Cole has attempted to use the hashtag #cairo on Twitter to get people interested in buying his Spring Collection. And, as you can imagine, this did not go over well in the Twittersphere: hours after the tweet, people are still railing on the designer’s poor taste. Was the tweet actually that offensive? You be the judge.
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