The London Olympics has come and gone, but the cost of the Games – revenue, expenditure, morale, tourism and the impact to sport, certainly in the UK – won’t properly reveal itself for some time.

Sponsors, too, invested heavily in the Olympics, and they’ll also be looking for a healthy return on their buck. So who fared best?

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Forever known as the first true “Sharing Olympics,” athletes participating in the events in London this summer were subject to insane levels of scrutiny – and they didn’t disappoint.

Between the Twitter tiffs, the misguided online posts both about and by the athletes and, of course, the fantastic abilities of the althetes, we were enthralled. And although our online participation is only one measure of how much time we devoted to watching and talking about these events, it’s still pretty amazing.

So can you guess who won the Gold for Olympic sharing? It wasn’t Facebook!
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Did you know that people plan to spend an average of 6.725 hours each weekday watching the 2012 London Olympic Games?

If that figure seems a little high, here’s the kicker – one in five users plan to watch the Games at work, and some 46 percent plan to access this content on their laptop.

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As a spectacle, the 2008 Beijing Olympic Games is going to be hard to beat, but there’s one major advantage the 2012 London Olympics has over its predecessor, and that’s the rapid growth in technology, particularly in the social and mobile spaces.

Four years is a long time in tech. Back in 2008, Twitter had less than 1 million users sending a little more than a million tweets per day. Fast forward to 2012, and some 300 million tweets are sent from more than 140 million active users every 24 hours.

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This summer’s Olympics will take place in London from July 27 through August 12, and some 10,500 athletes from an estimated 204 nations will compete in 302 events over 26 different sports.

Officially known as the Games of the XXX Olympiad, the thirtieth edition of the modern games, this year’s event is being branded by many as the first social games. And when you consider the growth of Twitter and Facebook since the last summer Olympics in 2008, it’s easy to see why.

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