Twitter Only Converts A Small Percentage Of Users Into Shoppers, But They Spend. A Lot.
While we love measuring our Twitter success in terms of followers or influence, most marketers are really after one thing, and one thing only: conversions. How many of those Twitter followers eventually become actual customers?
Well, as Marketing Pilgrim tells us, there’s a new study that offers good news and bad news for social media marketing defenders. Apparently, Twitter doesn’t convert very many followers into purchasers – but those that do convert spend a lot.
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Discover why countless investors and businessmen, including the Winklevoss twins, are becoming big supporters of virtual currencies at 
According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
We all knew Twitter was addictive, but perhaps Canadians know the feeling more than others: Canadians who use Twitter will spend, on average, twice as long on the internet in general compared to the average user.
Nadine Cheung
Editor, The Job Post
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