As new channels of online marketing emerge year by year, what should content marketers focus on?

Content Crossroads created an infographic that offers a glimpse into the past, present, and future of content.

Whereas in the past, the main marketing channel was a static website, today, 53% of companies find new customers through Twitter, 90% of bloggers use Facebook (which means marketers need to be there, too) and 87% of agency marketers consider video to be the most popular form of content marketing.

What about the future?

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“It’s a digital age!”

As a new brand, you probably hear words to this effect all of the time. But what does it mean? What makes this era different to the last?

The internet has given businesses of all shapes and sizes in virtually every industry almost limitless options, and for new ventures the wealth of opportunity – and decisions – can be overwhelming.

So here’s the big question: where on earth do you begin?

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Twitter is a great tool for reaching out to your customers and brand ambassadors, but it’s not the only one in your toolbox. In fact, some data suggests that Twitter does not drive high volume sales, and thus should only be a small part of your marketing efforts.
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Thanksgiving Day has just come and gone, but I hope that you saved a very special thank you for the internet, particularly if you’re a marketer or do any kind of branding online.

After all, where would the modern marketer be without social platforms such as Twitter and Facebook? Or email marketing? Not to mention pay per click (PPC), SEO and all that lovely, lovely analytics.

Yes, there’s a lot to be grateful for if you’re using the internet to promote your business, not least this fantastic infographic from Unbounce, entitled The Noob Guide To Online Marketing.

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