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Posts Tagged ‘online reputation’

In This Digital, Social World Your Reputation Lives Forever – How Are You Managing It? [INFOGRAPHIC]

Whether you’re a job-seeker or an employee, a standalone business or a global brand, your online reputation has never been more important.

This social media stuff, on Twitter and Facebook? It’s forever. Sure, you can delete tweets and hide posts, but once you’ve hit that send button, it’s out there. Somebody is going to see it. Somebody is going to share it. And something (i.e., Google) is going to save it.

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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

How Brands Can Use Social Media To Manage Their Online Reputation [INFOGRAPHIC]

In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?

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3 Ways To Use Social Media To Improve Your Reputation [INFOGRAPHIC]

As social media continues its full court press into seemingly every aspect of our personal and professional lives, it’s never been more important to have a positive reputation on the internet.

You don’t have to be 100 percent good, clean and wholesome – seriously, nobody really likes shiny, happy people (apart from other shiny, happy people, and who likes them?) – but the things that you say and do on channels such as Twitter and Facebook will have a direct impact on how you are perceived, not only by friends and family, but also colleagues, clients, investors and your boss.

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Twitter, Facebook, LinkedIn – Tips On Protecting Your Digital Reputation [INFOGRAPHIC]

Everything you say and do online can have an impact on your reputation.

Everything.

It’s never been more important to ensure that your presence on social media channels such as Twitter, Facebook and LinkedIn is as professional as possible. And it’s not just social – search engines, blogs and other websites also leave an easily trackable digital paper trail of both you and your brand.

You don’t have to be squeaky clean – it’s as important to be interesting and relevant – but an awful lot of damage can be done in a very brief period of time by behaving in an inappropriate manner. Before you know what’s happened, your reputation is in tatters and the fallout is irrecoverable.

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Share With Me How YOU Measure Online Clout

“We will be known forever by the tracks we leave.”
~ Native American Proverb

Prediction (possibly for 2010): Whoever cracks the code that unlocks a really accurate way to measure online clout will be sitting on a goldmine.

Accurate is italicised for good reason. On Twitter, for instance, there are several tools (Twitalyzer, Grader, etc) that will analyse any given Twitter profile and return a score ranking that user against everybody else. But a moment of fun aside, they’re all pretty meaningless as they place far too much emphasis on number of followers, which is a quite redundant (and easily gamed) stat.

"We will be known forever by the tracks we leave." ~ Native American proverb

So, and continuing to focus on Twitter, where else can we measure clout? How about how often an individual is retweeted? Perhaps, but celebrities get more retweets than anybody – even the dullest of the dull – and while they certainly have a lot of influence on Twitter, that’s not quite the same thing. So retweets as a measure of clout aren’t necessarily reliable.

And it’s worth noting that just because somebody has a ton of clout on one social network doesn’t mean they necessarily have clout on the entire internet. There are lots of giants on Facebook who have absolutely no presence on Twitter whatsoever. Vin Diesel isn’t perhaps the best example of somebody with genuine clout, but with over seven million Facebook fans he’s certainly got a lot of presence, albeit limited to just the one place.

Is a couple of hundred thousand followers spread over two or three social networks more indicative of clout than several million on one? Is a thousand fans on Facebook of more value (in a clout sense) than a thousand followers on Twitter?

And what of the person with enormous offline clout who then becomes an online presence – does that reputation immediately move over from the ‘real’ world to the virtual, or does it take a little (or a lot) more than that?

It seems to be that the most accurate way we currently have to measure online clout is through good old-fashioned word of mouth. And while that is often on the money – good and bad news has a habit of travelling fast – it’s difficult to quantify and many times one man’s social media guru is another man’s snake oil peddler. (More often than not, if the latest research is to be believed.)

I don’t really have an answer here, but it’s a subject that fascinates me. Certainly, I’m curious if online clout – across all of the internet – can ever be accurately quantified and ranked.

I’ll give you an example: Seth Godin has an enormous amount of online clout (and has written an enormous amount about it). Aside from an account that sends out updates from his blog, Seth doesn’t really use Twitter, but if tomorrow he actively started tweeting he wouldn’t see a fraction of the coverage that Oprah Winfrey received when she logged on to Twitter for the first time. Oprah’s ‘real world’, offline clout dwarfs Godin’s, who is an absolute non-entity to your average man on the street. And while Winfrey’s online clout is at or close to zero – it takes just a couple of minutes to browse her Twitter account to realise this – if she ever does or says anything meaningful or controversial within her profile it will always start waves. But who has the genuine online clout? For me, it’s Godin, but for probably 90% of people, it’s Winfrey. How do you measure that? How do you rank it?

So, I’m handing this one over to you guys: please hit the comments and share with me your thoughts and feelings on the elusive, but in my opinion extremely valuable answer to this problem. When you are following a person, be that on Twitter, Facebook, MySpace, LinkedIn or any social network, via a message board or chat room, or even through an online newspaper or magazine, how do you measure their reputation? Do you have to be told that they’re this great and worthy person, or do you always find out for yourself? (Or both.) And is some clout across many mediums of more importance that absolute clout on just one?

Tell me: how do YOU measure online clout?