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Posts Tagged ‘online shopping’

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions.

The infographic below by Invesp breaks down the major social networks’ impact on online shopping.

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Modern Shoppers’ Path To Purchase [INFOGRAPHIC]

The way people shop and make purchase decisions has changed dramatically with the advent of social media.

Indeed, not only does e-commerce account for 8% of all retail sales in the U.S., online retail is expected to outpace sales growth at physical stores over the next 5 years, reaching an incredible $370 billion by 2017.

And it’s not just e-commerce websites that these numbers are credited to: sales of physical goods through social networks are pegged to grow to $14 billion of U.S. sales by 2015.

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How Does Social Media Impact Shopping? [INFOGRAPHIC]

Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.

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Twitter Influences More Consumer Purchases Than Facebook

According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
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