Posts Tagged ‘ow.ly’
There’s a small but important update to HootSuite this morning – when you first load up the site, you’re presented with a pop-up window that lets you choose from one or two internal URL shorteners: ow.ly, which HootSuite has always used, and the new ht.ly.
I have to say, when I first saw this screen I was initially quite excited, as I thought it was letting me choose from ow.ly and my URL shortener of choice – which of course would have been bit.ly, as despite Twitter’s recent shenanigans, bit.ly is the only URL shortener any serious Twitter devotee should be using.
(Unless, that is, you don’t really care if people click on your links, visit your website, buy your stuff, etc.)
Instead, what HootSuite has given us is essentially what we have now. Ow.ly has long provided the option to remove the (wildly unpopular) social bar on a permanent basis – it’s now been taken away completely and simply passed over to ht.ly. So, ht.ly is what ow.ly was, and ow.ly is the same as ht.ly, but without the awful bar.
Let’s hope HootSuite Pro raises the bar just a little bit higher.
I’ve written before about how much I love HootSuite, and that the only thing that stops me from rating it as the perfect Twitter client is that it doesn’t allow users to choose which URL shortener they want. Instead, you’re stuck with ow.ly, which has some nice stats and things like that, but because of the frame ow.ly adopts is pretty unpopular with a lot of users.
End result? Your retweets suffer. Massively.
But hacks are never ideal. HootSuite has a big-enough user base – and is close enough to being perfect – that a premium version of the software could be well-received by a lot of fans, particularly the Twitter power-users and brands that love the superb features of the client.
For a few dollars a month – and I mean a few – HootSuite Pro could give us:
- A choice of URL shortener (of course, everybody should go for bit.ly, but having a choice is the way to go) with full integration, including the stats
- More profiles
- Better management of our HootSuite team (i.e., being able to see stats for each)
Of course, this would all sync perfectly with the HootSuite iPhone app (which is highly recommended) as it does now (but you’d lose the ads). It would be nice to see things like Twitter-style retweets appearing in our stream, too.
Where’s the downside? HootSuite gets a revenue stream, and lots of us get what we want.
Why are desktop-based Twitter apps so scared of charging for their fine products? Hasn’t the success of Tweetie et al taught us anything? If you make your client absolutely first class, people will pay. They won’t pay a lot, but enough of them will pay something to make a difference for you. And you can still fund everybody else with adverts and ow.ly.
Here’s the thing: for me, stuff like Facebook and Foursquare implementation within my Twitter client is not important. In fact, I don’t care. If I want Facebook, I’ll go to Facebook.com.
However, if I want Twitter, going to Twitter.com isn’t really the best solution. That’s why I go to HootSuite. But if I have to co-manage HootSuite with bit.ly sidebar (for links) and Twitter.com (for retweets) then the process is broken.
And when somebody comes along who fixes all of this, I, like a ton of other people, will inevitably jump ship. HootSuite’s in a position here to do something really special. Let’s hope they make their move in time.
HootSuite Announces New Features, Including Klout Integration. Is This (Almost) The Perfect Twitter Client?
I’ve used and enjoyed HootSuite for about six months. Initially, this was entirely at work, because the platform is (comfortably) the best and most feature-rich way to manage multiple social media accounts, notably on a multi-user basis. It’s web-based, works out of the box, is fast and efficient, and gives you tons of control over your columns, allowing the end user – and their business – to see exactly what they want to see.
Lately, I’ve found myself drifting over to HootSuite at home, largely because of issues I’ve been having with Seesmic Desktop, which had been my Twitter client of choice for as long as I can remember.
Earlier today HootSuite was down momentarily while they added some new features to the platform. This included a welcome People tab, which allows you to quickly manage your new followers, as well as those you have recently followed yourself.
Interestingly, it comes with integrated support from Klout, which while not a flawless system is probably the closest thing we have right now to a reliable measure of an individual’s online influence and social status.
I’m a huge fan of Hootsuite. At work, where I manage various Twitter campaigns for clients, I use HootSuite exclusively.
Earlier today, the company announced HootSuite for the iPhone, and it’s feature-packed.
- Customizable user interface with sortable tabs and columns
- Easy navigation thanks to column swiping
- Schedule tweets
- Update multiple accounts at once
- Save searches
- Track statistics
- Share photos
- Import lists
- Explore trending topics
Being able to schedule tweets whilst on the move is huge.
Check out the video here:
Get your copy of the app from Apple’s app store at this link.
My problem? I don’t actually own an iPhone (I know, I know), so can’t test this bad boy out, but early feedback is very positive indeed. If you’re running Hootsuite on your iPhone please hit the comments and let me know what you think. Thanks!