Social media marketers love to talk about engagement, but it’s often quite difficult to measure. Sure, you can see the number of retweets your latest words of wisdom received, but how do you determine who saw those retweets and took the time to click on them?

A new partnership between two of Twitter’s preferred partners promises to improve how we measure engagement, virality and the success of our content on Twitter.
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Salesforce.com, a global enterprise cloud computing company, has inked a deal with Twitter to enable its Radian6 customers to access tweets directly from the firehose.

This will be especially useful for those using Radian6 for customer relations management, as they now have insight into what their customers are tweeting about in real-time.
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Twitter is digging its heels in against an encroaching Facebook in one of its biggest market, Japan. At a joint press conference in Tokyo on Wednesday, Twitter and Japan’s largest social network, mixi, announced a strategic partnership.
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Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-syndicate Twitter content to display on a website, on air, at a venue or anywhere else they see fit.
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Twitter’s record-breaking tweets-per-second moment came thanks to Beyoncé’s baby announcement at the Video Music Awards, so it’s no wonder the company wants to step up its focus on the music industry.

Twitter has hired record label marketing manager Tatiana Simonian to work with its Content and Programming Team, focusing on establishing partnerships with labels, artists and other musically inclined.
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One of Twitter’s largest international markets will now see Twitter in its search results. Twitter has announced a partnership with Yahoo! Japan to bring tweets to real-time search results.
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Learning how much is too much on Twitter can be a painful process of trial and error (and angry followers whose timelines you’ve flooded with an overload of tweets). Enter Buffer, a web-based app that spreads your tweets throughout the day. And its latest partnership announcement with Refynr means that both the content you read on Twitter and the content you send out will be on topic, timely, and relevant.
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