Imagine your company, the Widgetry Factory, just realized a potential new niche. Widgetry would need to act quickly and would want to find influencers on Twitter to help dominate the market (assuming Widgetry’s marketing team was worth its salt, of course).
And imagine that this very specific niche would appeal to males who were physically active, fond of high-end footwear and living in the Southeast part of the United States and other comparable climates. How would Widgetry ever find these folks?
Well, if they understood a thing or two about Twitter’s firehose and who has access to it, the folks at Widgetry would know to check out the new PeopleBrowsr and Kred social data APIs (just released today) – because the folks at PeopleBrowsr not only have access to Twitter’s firehose, they’re kinda setting the standard for how to delve into it.