L2 Think Tank’s Digital IQ Index: Personal Care surveys the digital performance of 75 personal care brands (think Huggies, Colgate, Neutrogena, Oral-B).

It turns out that Facebook and Twitter are the most-adopted social networks of those top brands, with Pinterest and Instagram trailing behind. Interestingly, though, 9% of said Twitter accounts were classified as “placeholders,” so the brand had the profile name but wasn’t using the account at all.

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