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Posts Tagged ‘pew research’

Are Twitter Users More Liberal and Negative Than Most? [STUDY]

If you’re online any amount of time, you realize it’s a pretty mean place. People post things they’d NEVER say to someone in person, as the thought of hurting anyone’s feelings has become almost alien.

The suspension of disbelief online is pretty complete – and crazy. We smugly type horribly hurtful things at each other, while pretending it isn’t personal and then rail against the horrors of cyberbullying – talk about the bully calling the kettle black!

But is Twitter really any worse than the Internet overall? According to this study – yes (implied). And it also is NOT representative of overall public sentiment. So it looks like if you’re on Twitter, chances are you’re a jerk (and liberal).

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Twitter Users Better Educated Than Facebook Users, But Both Dumb Compared to LinkedIn [STUDY]

Social Networking Sites And Our Lives, the latest study from Pew Internet, looks at how “people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies”.

The report contains an absolute wealth of information, particularly in regard to Facebook, but there’s also lots of data about Twitter, LinkedIn and even MySpace.

One section that stood out for me was a look at the educational distribution of each social networking platform. Pew’s findings suggest that Twitter users are likely to be better educated than their Facebook brethren but, perhaps unsurprisingly, neither stands up particularly well against their LinkedIn counterparts.

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Meet The Tweeters [INFOGRAPHIC]

In June Pew Research undertook a survey of 2,277 Twitter profiles and determined that Twitter adoption among internet users in the United States had increased significantly.

As we documented in our analysis, Twitter usage amongst all online adults had leapt to 13% (from 8%), and the male demographic had doubled in size to 14% (from 7%). Most interestingly, 25% of online African Americans use Twitter (11% on a daily basis) as well as 19% of Hispanics.

Social PR agency Column Five Media have taken all this data and produced this brilliant infographic.

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