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Posts Tagged ‘pinterest infographic’

Social Media Showdown: Pinterest VS Twitter VS Facebook [INFOGRAPHIC]

Social Media Showdown: Pinterest VS Twitter VS Facebook [INFOGRAPHIC]

Pinterest showed serious legs in 2013, emerging as a major contender for social media eyeballs, particularly in the retail space – studies have shown that Pinterest now commands upwards of 41 percent of e-commerce traffic from social networking sites, and the average Pinterest user has a household income of more than $100,000 per annum.

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‘Pin It’ Button Outperforming ‘Tweet This’ Button By A Factor Of 10 [INFOGRAPHIC]

Pinterest is a long-acknowledged leader in the social space in terms of e-commerce, traffic driving, and engagement.

But recent data captured in the infographic below by the blog Top SEO Promotions clarifies just how strongly Pinterest has been performing, in contrast to Twitter and even Facebook.

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Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]

Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter?

Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel.

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Twitter, Facebook, Pinterest, Reddit – Social Media Leaders 2012 [INFOGRAPHIC]

Did you know that Facebook employs more than 3,000 people? Or that Club Penguin has more folks on its staff roster than Twitter?

The world of social media is complex and growing all the time, with different networks gaining popularity seemingly on a monthly basis. Facebook continues to lead the way, of course, but new players such as Pinterest are making serious waves, and even old hands like Reddit have found a surge of renewed interest.

But how do they all match up?

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Twitter, Facebook, Pinterest And The Social Mobile Shopper World [INFOGRAPHIC]

Did you know that 55 percent of consumers share their purchases on social networking sites?

Facebook leads the way by some distance, with 55 percent of users favouring that platform ahead of Twitter (22 percent) and Pinterest (14 percent), but it’s the latter that rules the roost when it comes to converting: 59 percent of Pinterest users have purchased an item they saw on the pinboarding site.

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Pinterest Users More Likely To Buy, Spend Twice As Much As Twitter, Facebook Referrals [STUDY]

Based on the latest referral traffic and active user statistics, Pinterest has moved above LinkedIn as the third most-popular social network in the world – the daily number of Pinterest users has risen by 145 percent since January 1, 2012.

But where Pinterest is really making waves is as a source of referral traffic, notably in the e-commerce sector – a new study has revealed that buyers referred from Pinterest are not only 10 percent more likely to buy than those sent from other social channels, but they spend twice as much.

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Who Are The Top Internet Retailers On Facebook, Twitter, Google+ And Pinterest? [INFOGRAPHIC]

Did you know that 96 percent of the top 250 internet retailers have a presence on Twitter, and command an average follower count of 57,097?

These impressive numbers are only bettered by Facebook, which has a slight edge over Twitter in overall usage (97 percent) but dwarfs the micro-blobbing network in audience size. The top Facebook-using internet retailers average almost one million fans a piece, and some 43 retailer Facebook Pages have more than a million Likes.

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Twitter, Facebook, Pinterest And The Future Of The Social Customer [INFOGRAPHIC]

Did you know that social commerce sales should total £5.67 billion ($9.2 billion) this year, and are expected to climb to £8.81 billion ($14.25 billion) in 2013?

Along the way, consumers shopping online will expand some 15 percent, from 167 million in 2012 to 192 million by 2016, spending an average of £1,094.07 (about $1,800) per person per year. Overall, online shoppers are tipped to generate over two hundred billion pounds of revenue annually in just four years.

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The Marketer’s Guide To Social Media [INFOGRAPHIC]

For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.

Five new members have made the roster this year, including Pinterest and Google+.

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Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC]

Is Pinterest here to stay?

Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.

Is it time to start buying into all that hype?

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