While we are hearing more and more stories of politicians who are using Twitter to effectively engage with voters as part of a social media campaign, we can’t forget about those who still misunderstand the microblogging service. Here are five ways that politicians have failed on Twitter in the past, and an analysis of what went wrong.
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A job posting by Twitter in July has just been filled, and it heralds a new, more political, branch of the micro-blogging platform. Adam Sharp, pictured here, will be Twitter’s first D.C.-based employee, and he will be sidled with dealing with the political elite in Washington, on behalf of Twitter.
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Republicans swooped in for a victory in the House of Congress earlier this month in the US mid-term elections, but that’s not all they won: they also won the “election” on Twitter. A new study from Hewlett-Packard (HP) measures the influence of House Republicans and Democrats on Twitter, and finds that Republicans are far-and-above the winners.
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Politicians have recently turned to social media as a new form of political communication. It gives them a space to connect with citizens, promote their political platforms, and update their supporters. However, not all social media is created equal, and Twitter seems to be the preferred of many a political beast. I take a look at why Twitter is the best social network for politicians below the jump.
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