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Posts Tagged ‘popular tweets’

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?

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Most Popular Tweets To Rank First In Twitter Search

Over at the Twitter API announcements Google group, Twitter developer advocate Taylor Singletary has written about a beta project that their search team is working on that will rank results by popularity (as opposed to reverse-chronologically as they are now).

The Search team is working on a beta project that returns the most popular tweets for a query, rather than only the most recent tweets. This is a beta project, but an important first step to surface the most popular tweets for users searching Twitter.

You can expect many improvements as we tune and tweak our algorithms, but we want to give everyone a heads up so we can go over the implications for those consuming the search API.

It’s unclear how exactly they are going to define what it is that classes a tweet as popular. People rarely click on individual tweets, so that metric isn’t going to work at all. My guess is it’s likely to be based heavily on retweets, perhaps held up against network size, which means that Justin Bieber is going to be your authority on everything.

Most Popular Tweets Soon To Rank First In Twitter Search

For everybody’s sake, let’s hope they’re also working on an algorithm to counter that, too.

(Hat tip to Mashable.)