Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation

How does something “go viral” on Twitter? To an outside observer, it might seem like magic – a small group starts tweeting about something, and all of a sudden it blows up across the entire Twitter-verse, and everyone is talking about that so-ugly-it’s-cute kitten.

But researchers are convinced they can discover how new trends develop – tracking the next “twerk” based on the language we use on Twitter.

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