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Posts Tagged ‘PR Nightmare’

Is Piggybacking On Breaking News To Promote Your Business Ever Okay? Yep.

We mentioned before that piggybacking on trending tragedies to promote a business was ill-advised, but what about other human interest-style breaking news? If the story has a happy ending (but still a fantastically horrible beginning and middle) does that change things? Is it ever a good idea to promote your business on the back of others’ pain?

The answer is clearly no, right? Well, we have some extentuating circumstances to present for your consideration that may change your mind. Let’s see if you agree.

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How NOT To Handle A PR Crisis On Twitter, Courtesy of @Progressive

Goodness. If you haven’t read about the Progressive Insurance Company’s current PR crisis, you’ll be floored by this.

And even if you did read about it yesterday, there’s SO much more to read about it today. Progressive‘s Twitter is in a sorry state, really – and the insurance giant’s “Twitter team” seems mostly unaware of just how bad this is.
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