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Posts Tagged ‘Press’

McDonald’s $80,000 Twitter Ad Spend That Failed

Yet another Twitter ad purchase has gone awry for mega-fast food chain McDonald’s. Today the company purchased two promoted trends: #ANewMcDFavorite and #LoveMcDsSmoothies. The hashtags themselves appear pretty innocuous, and they’re promoting a new fun, summer smoothie. However, the Twitterverse wasn’t so happy to hear from everyone’s favorite yellow arches, and the backlash makes me wonder whether the $80,000+ ad spend was worth it.
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German Gov’t Prefers Twitter over Press Releases, Press Corps Irate

The German government has taken a giant leap into the Twitterverse recently, but the press isn’t too happy about it. Disseminating official government business over Twitter before turning to traditional channels and telling the press about it has caused an outcry from the press and some serious defending on behalf of the government’s Twitter spokesperson.
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