Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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If you’ve been watching the financial news lately, you’ll know that Facebook’s IPO was a dud. And its sinking value on the stock market is apparently pulling other tech companies down into the vortex with it – and Twitter is no exception.
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Ultra-low-cost airline Spirit Airlines is being fined $50,000 for violating federal rules prohibiting falsely advertising prices. And they did their advertising on Twitter.
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Private investors have pushed Twitter’s valuation up to $7.7 billion, which is more than twice its valuation just three months ago.
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For just $100,000 – $120,000, you can own a Promoted Trend for 24 hours. That’s the business proposition that Twitter is offering advertisers, and, despite the rumored price-hike, it seem to be working.
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