Adding social buttons like the Tweet button pictured to the right to shopping websites affects your customers’ decision to buy (or not to buy).
However, it’s not as simple as just throwing up a tweet or “like” button and forgetting about it: a new study suggests that social sharing buttons are effective for some products, but not for all.
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We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Twitter beats out all other brands, save one, when it comes to visibility on primetime broadcast TV shows. In fact, Twitter was more visible than all paid product placements on TV in August. And the company didn’t have to drop a dime.
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Surprise, surprise: people are looking for deals online. According to a new infographic, nearly half of Twitter users say their number one reason for following a brand’s account is to find out about deals or special offers.
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