Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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Beauty companies have long known how to promote themselves and create a quick demand for one of their products. So it should be no surprise that they are one of the biggest markets to embrace Twitter.

Social media is the perfect venue for them, if you think about it – they can do free market research on what people are using, how they’re being used and what people want more/less of. Then there’s the offers and specials that they can let people know about immediately, creating a feeling of urgency for the consumer.
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If you love discovering new products and being the first one among your friends to own cutting-edge things of all types, the @dailygrommet is one Twitter account we highly recommend you check out. It features one product per day that hasn’t hit the big time yet, but deserves to be in the spotlight.
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Sick of hearing all about Charlie Sheen’s immense “winning” yet? Well, this overnight Twitter sensation isn’t content with just amassing Twitter followers at a record rate – apparently, he will start hocking products in his over-the-top positive-motivation-filled Twitter stream.
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Twitter’s great for browsing what people are saying about certain products, to get a feel for consumer reactions before you buy. But now there’s a service that goes one step further, and helps you find the best price for any given product – as long as it’s sold by Amazon.
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