Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.
This week Twitter has announced new targeting options for marketers, who have also been granted access to Twitter’s updated Ads Center.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
An email from Twitter to advertisers has been leaked, and it looks like the company has put a price on all of our heads: as followers, we’re each worth about $2.50 to a brand.
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Twitter has finally expanded its advertising solution to include geo-targeted ads that display only to users based in a particular location, and one of its first testers is McDonald’s Canada. A lot is riding on this new advertising product, especially with all of the shake-ups at the top of Twitter’s chain of command.
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