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Posts Tagged ‘Promoted Trend’

Promoted Trends Now Cost $200k. Is The Return On Investment Worth It?

It wasn’t too long ago that promoted trends would run you around $100-$120k. And when they initially came out, you could snag one for a mere $70-$80k!

But not anymore. If you want a promoted trend these days, be prepared to fork over $200k.

Does that sound like something for only the “cash crazy” to consider? Maybe . . . or maybe it’s an investment you can’t afford NOT to make.

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Obama Makes Final Push On Twitter

In the most hotly contested election in recent U.S. history, American voters today are deciding who will be president of the United States.

Both have used Twitter in recent months to bolster support – and today is no different, with #VoteObama listed as the top worldwide promoted trend.

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McDonald’s $80,000 Twitter Ad Spend That Failed

Yet another Twitter ad purchase has gone awry for mega-fast food chain McDonald’s. Today the company purchased two promoted trends: #ANewMcDFavorite and #LoveMcDsSmoothies. The hashtags themselves appear pretty innocuous, and they’re promoting a new fun, summer smoothie. However, the Twitterverse wasn’t so happy to hear from everyone’s favorite yellow arches, and the backlash makes me wonder whether the $80,000+ ad spend was worth it.
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Once Banned, Alcohol Brands are now Buying Ads on Twitter

Before last month, you never would have seen a Promoted Tweet advertising an alcohol brand on Twitter. But now that its demographics have shifted to an older age bracket, ad space has been opened up to alcohol – and Jack Daniels, the famous Tennessee Whiskey, is the first to buy a Twitter ad.
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Want to Purchase a Promoted Tweet? Be Prepared for 3 Month Commitment, Says Twitter

Twitter is starting up a new advertising program, and from the looks of it, it’s meant to entice businesses that just couldn’t pony up the more than $100,000 it reportedly costs for a traditional Promoted Trend. Called the Beta Partnership Program, this new ad program requires only a $15,000 spend over a three month period – much more affordable for the mid-sized business.
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NYTimes Announces Paywall, Twitter Immediately Finds Ways Around It

It’s not the first newspaper to put up a paywall, but the New York Times is certainly getting a lot of flack on Twitter for its subscription plan announcement. They pushed out the news by buying a promoted trend yesterday, and Twitter jumped on it – to voice their dislike, and even to offer ways to access Times’ content without paying.
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Promoted Tweet Directs to a Facebook Page: Smart or Silly Marketing Move?

This is, perhaps, a sign that some usages of social media are a bit superfluous: purchasing a Promoted Tweet on Twitter, only to direct users to a Facebook page.
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An Anatomy of a Great Twitter Campaign: Radio Shack’s #ifihadsuperpowers Promoted Trend

Many businesses are still trying to get the hang of Promoted Tweets and Trends, but some are already well ahead of the rest of class. Radio Shack’s #ifihadsuperpowers Promoted Trend campaign ran yesterday, and it featured high levels of engagement, interaction, brand awareness and a fun, viral element. We’ll take a look at this campaign below.
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