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Posts Tagged ‘Promoted Tweet’

It’s #StarWarsDay Today on Twitter – May the 4th Be With You

For those not part of the Star Wars cult, you might be wondering why so many Star Wars related trending topics have popped up on Twitter today. Apparently, it’s Star Wars day, and the fans are coming out in full force (ha ha).
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Once Banned, Alcohol Brands are now Buying Ads on Twitter

Before last month, you never would have seen a Promoted Tweet advertising an alcohol brand on Twitter. But now that its demographics have shifted to an older age bracket, ad space has been opened up to alcohol – and Jack Daniels, the famous Tennessee Whiskey, is the first to buy a Twitter ad.
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Twitter Ads to Grow Faster than Average Social Media Ad Spend Through 2015

A new report that forecasts the social media advertising market for the next four years places Twitter’s “non-display ads” (i.e. their promoted products) at the margins – but with a higher than average growth projection. If the numbers are true, you can expect to see rapid growth year over year in what advertisers are willing to spend for a Promoted Tweet.
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Promoted Tweet Directs to a Facebook Page: Smart or Silly Marketing Move?

This is, perhaps, a sign that some usages of social media are a bit superfluous: purchasing a Promoted Tweet on Twitter, only to direct users to a Facebook page.
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A Business Insider’s Look at Promoted Tweets

While Twitter hasn’t released much information about their Promoted Tweets and other products just yet, one of their beta test partners, Mongoose Metrics, has taken it upon itself to shed some light on the results of purchasing a Promoted Product. The company details its successes with – and questions about – Promoted Products in a refreshing display of transparency.
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An Anatomy of a Great Twitter Campaign: Radio Shack’s #ifihadsuperpowers Promoted Trend

Many businesses are still trying to get the hang of Promoted Tweets and Trends, but some are already well ahead of the rest of class. Radio Shack’s #ifihadsuperpowers Promoted Trend campaign ran yesterday, and it featured high levels of engagement, interaction, brand awareness and a fun, viral element. We’ll take a look at this campaign below.
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So You Don’t Like The McRib – It Won’t Hurt McDonald’s Bottom Line

Apparently, McDonald’s doesn’t care whether you like their McRib or not. It’s on your radar, and that’s what counts in their Twitter campaign: brand awareness. Beth Kowitt from FORTUNE takes this position, and sheds light on why a bunch of Twitter “eeeew”s can translate to a happy McDonalds.
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