AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Promoted Tweets’

Republicans Buy Another Promoted Trend On Twitter, Asking #AreYouBetterOff?

As we mentioned in the saga of @MexicanMitt (the Romney parody account shut down just before Mitt’s speech), the RNC has no problem paying the $120,000 price tag to purchase a promoted trend on Twitter.

And they just shelled out another cool $120k to give the #DNC2012 a solid kick in the face, by asking the Twitterverse #AreYouBetterOff?

Read more

Twitter’s Washington Ad Sales Lead: “We Probably Have 15 Or 20 Advertisers Focused Solely On The Convention”

Twitter is making a big splash in the political arena, from predicting election results to hosting Twitter town halls. And now the company has joined the ranks of newspapers, TV and radio as a prime source for political ads.
Read more

Promoted Products From Auto Brands Seeing Engagement Rates As High As 87%

Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
Read more

Twitter Advertising Slide Deck Leaked

All Things D got their hands on a slide deck that Twitter is using to entice big advertisers – McDonald’s, Pepsi and American Express kind of big – to commit more ad dollars to the network through 2012.
Read more

Marketers Can Now Target Twitter Mobile Ads By Device

Twitter has added a new feature to its advertising options, allowing businesses to target their ads to users’ smart phones.
Read more

Twitter Helps Heart Charity Save Lives

An account using Twitter’s promoted tweets and promoted trends services was able to build buzz and save lives, it seems. The Twitter blog tells us that the British Heart Foundation, the UK’s largest heart charity, recently used Twitter “to educate people about the effectiveness of hands-only CPR.”
Read more

Twitter’s Self-Serv Ads Rolling Out For Select Businesses Today [VIDEO]

Businesses eligible to access Twitter’s self-serve advertising platform will be notified by American Express today. Why is the notification coming from American Express and not Twitter? As we reported last month, the credit card company has landed an exclusive deal with Twitter – at least for the product’s initial rollout.
Read more

Why You (And Your Business) Should Play Hashtag Games on Twitter

What would you do #ifyoureallylovedher? Do you have a favorite #modernbeatlesssong? If you feel compelled to answer these frivolous questions, you’re not alone: hashtags were the most popular trending topic in 2010. Twitter users love jumping in there and adding their two-cents to these often humorous hashtag games. But they’re more than just a meaningless bit of fun – hashtag games are a social media marketer’s dream.
Read more

As A Twitter Follower, You’re Worth About $2.50

An email from Twitter to advertisers has been leaked, and it looks like the company has put a price on all of our heads: as followers, we’re each worth about $2.50 to a brand.
Read more

AMC’s Twitter Campaign Bumped Up Ratings By 25 Percent

AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
Read more

<< PREVIOUS PAGENEXT PAGE >>