Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
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All Things D got their hands on a slide deck that Twitter is using to entice big advertisers – McDonald’s, Pepsi and American Express kind of big – to commit more ad dollars to the network through 2012.
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Twitter has added a new feature to its advertising options, allowing businesses to target their ads to users’ smart phones.
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An account using Twitter’s promoted tweets and promoted trends services was able to build buzz and save lives, it seems. The Twitter blog tells us that the British Heart Foundation, the UK’s largest heart charity, recently used Twitter “to educate people about the effectiveness of hands-only CPR.”
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Businesses eligible to access Twitter’s self-serve advertising platform will be notified by American Express today. Why is the notification coming from American Express and not Twitter? As we reported last month, the credit card company has landed an exclusive deal with Twitter – at least for the product’s initial rollout.
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What would you do #ifyoureallylovedher? Do you have a favorite #modernbeatlesssong? If you feel compelled to answer these frivolous questions, you’re not alone: hashtags were the most popular trending topic in 2010. Twitter users love jumping in there and adding their two-cents to these often humorous hashtag games. But they’re more than just a meaningless bit of fun – hashtag games are a social media marketer’s dream.
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An email from Twitter to advertisers has been leaked, and it looks like the company has put a price on all of our heads: as followers, we’re each worth about $2.50 to a brand.
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AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
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I saw my first ever Promoted Tweet in my timeline on Twitter.com today, and fittingly enough it came from Twitter themselves.

I didn’t really want it there, though – I don’t really want to see any Promoted Tweets, if I’m being absolutely honest – so I quickly looked for a way to get rid of it.

Thankfully, the solution is simplicity itself – in fact, it’s just one click away.

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If there was any doubt that 2012 would be the year that Twitter really geared up its advertising products, let that now be banished. The company has unveiled a brand new official Twitter account – and a shiny new blog to go along with it – called @TwitterAds today.
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