Posts Tagged ‘Promoted Tweets’
Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
Twitter users appear to be pretty happy with the ads they’ve been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their timeline.
So why are Twitter users so happy with the ads they’ve been seeing?
Twitter has just expanded its advertising solution in a big way. Now, rather than delivering ads only in connection to Promoted Trends and search results, Twitter will display ads in more users’ timelines by showing Promoted Tweets made by the specific brands they already follow.
Called Promoted Tweets to Followers, this new service will significantly increase the number of ads available to brands, and the number of ads Twitter users will see.
Brands want your attention whenever they can get it. And Twitter will be making it easier for them to get it this summer.
The next time you log on to Twitter, you might see a Promoted Tweet in your timeline, which isn’t really the Promoted Tweet you’re used to: Twitter is launching Promoted Tweets to Followers for brands to target receptive audiences with tweets they know they’ll see.
It’s been over a year since Twitter rolled out its first group of advertising solutions – Promoted Tweets, Trends and Accounts. And now, sources close to the company say they are planning on expanding their current offerings and possibly introducing new ones in an attempt to bring in more revenue. So if you’re one of those lucky few who haven’t seen a Promoted Tweet yet, your luck’s about to run out.
Well, you knew it was going to happen eventually. Twitter has gone and created Promoted Tweets – you pay them and then your message gets sent out en mass.