rating tv via tweets - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Sat, 18 May 2013 15:21:46 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Nielsen Creates New Metric Based Entirely On Tweet Data Do you watch TV while cruising online? If so, you’re not alone. 42 percent of Americans watch TV while they’re on their laptops, smartphones or tablets.

And Nielsen, in its quest to “provide clients the most complete understanding of what consumers watch and buy” is teaming with Twitter to create a new metric based entirely on tweet data.

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]]> Mary C. Long http://www.mediabistro.com/alltwitter/nielsen-tweet-data_b32937#disqus_thread http://www.mediabistro.com/alltwitter/nielsen-tweet-data_b32937 http://www.mediabistro.com/alltwitter/?p=32937 Mon, 17 Dec 2012 14:00:30 +0000