By Allison Stadd on July 24, 2013 5:00 PM
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Posts Tagged ‘Reality TV’
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It seems like every month there’s another indication that Twitter is moving closer and closer to the mainstream.
This week, Fox and Twitter announced that Fox’s “The X Factor” would allow viewers to cast their votes for their favorite contestants using Twitter.
Bravo has just announced a new, Twitter-centric initiative to get TV fans interacting with one another and with the many well-loved Bravo brands. @BravoTV, a real-time social media interactive site, leverages Twitter to give fans three distinct ways to connect to each other, and discuss their favorite Bravo shows and “Bravolebrities”.
It was almost inevitable – with an influx of A-listers to the service and following a successful and well-publicised appearance on The Oprah Winfrey Show, Evan Williams, Jack Dorsey and Biz Stone – the ‘Twitter three’ – have partnered with Reveille productions and Brillstein Entertainment Partners to “develop an unscripted series based on the site, which invites 140-character postings from members around the world.”
Specific details are scarce but the show plans to harness Twitter to put competitors on the trail of celebrities in an interactive format. “We’ve found a compelling way to bring the immediacy of Twitter to life on TV,” Brillstein’s Jon Liebman states.
Think The Amazing Race meets Celebrity Big Brother and you might be fairly close to the mark. One assumes a treasure hunt format, where entrants on Twitter use the network to search for A-listers, who race around the world leaving clues and puzzles while staying in the very best hotels. No word on whether this show will be pre-recorded or live, although if it’s the former the public nature of the Twitter stream means we’ll be able to figure out the outcome before each episode airs.