Changing careers can be both stressful and exciting. After all, it’s a decision that can completely change your life.
Some people have no trouble transitioning into a new career, while others struggle to carve out a spot in their new niche. Why is this? Sometimes it’s simply a matter of branding: those who find success have worked hard to rebrand themselves within their new field.
Rebranding your personal identity is similar to rebranding a corporate identity. It involves changing the way others perceive you. This can be achieved through a variety of offline ways, including furthering your education and experience, volunteering within your new field and more. But it is equally important to rebrand yourself online as you work on your skills and expertise offline – so read on for five tips for using Twitter to help you rebrand yourself.