One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.

This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?

One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.

Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.

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