return on investment - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Sat, 25 May 2013 00:22:20 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 The 3 Myths Of Social Media ROI [INFOGRAPHIC] The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort.

However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.

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New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-roi-myths_b30520#disqus_thread http://www.mediabistro.com/alltwitter/social-media-roi-myths_b30520 http://www.mediabistro.com/alltwitter/?p=30520 Mon, 29 Oct 2012 08:00:41 +0000