If you’ve been on Twitter long enough and use the social platform to share content from your blog or website, and have built a certain level of authority and expertise, after a while you’ll begin to notice automated sharing and retweets of your stuff, often from the same sources. This can be great for traffic and awareness, but it’s a pretty hollow stamp of approval, as your content has obviously been passed on blind.

Other times, you’ll organically share a link to a long article that is retweeted so quickly by someone who follows you that you’ll think to yourself, “There’s no way you could have read that.”

What does it all mean?

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