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Posts Tagged ‘Revenue’

With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Promoted Products From Auto Brands Seeing Engagement Rates As High As 87%

Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
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Twitter CEO: Ads Will Be Rolled Out To 50 Countries This Year

Global domination doesn’t seem too far fetched for Twitter, according to its CEO.

At the Cannes advertising festival, Twitter’s CEO Dick Costolo told audiences that Twitter will aggressively expand its advertising products to 50 countries worldwide by the end of 2012.
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The State Of Twitter’s Revenue Strategy [INFOGRAPHIC]

The speculation game over Twitter’s revenue is going wild. Some believe the company will bring in $226 million in revenue this year, others predict closer to $400 million, and some even think it will reach a billion in just two years.

And while it’s still private, we probably won’t be hearing any official numbers from Twitter for a while – but this infographic from TheNology.com explores what we do know.
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Twitter Ad Revenue Could Explode To $400M This Year

Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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BREAKING: Twitter’s Financials Leaked, And They’re Losing Money

Twitter’s financials have just been leaked, and they don’t look great. Gawker’s Ryan Tate got his hands on figures from Twitter’s 2010-2011 financials, which show a company hemorrhaging money.
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Twitter Ads Will Start Appearing On Your Smartphone Soon

Mobile Twitter users, your time has come: you will soon start to see ads in your apps.

Expanding its advertising – called Promoted Products – into its mobile apps is yet another way that Twitter is looking to ramp up its revenue-generating products.
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Twitter’s Next Big Plan To Make Money Is…

Twitter’s CEO Dick Costolo has big plans for his short messaging service. He’s hinted that advertising isn’t enough of a money-maker, and that Twitter leadership is considering tackling another business idea: commerce.
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Twitter Now Valued At $8 Billion, Sources Say

Twitter’s valuation continues to rise as new reports have the company raising $400 million in a private round of financing.
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Twitter Is Valued At 50x Its Revenue [Infographic]

Everyone wants to know whether we’re in a tech bubble or not right now, and this infographic puts things into a bit clearer focus. Take a look at what the largest social media and tech companies are worth, and how their valuations compare to their revenues – and note that Twitter is the most “overvalued” in terms of revenue to valuation ratio.

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