Revenue - AllTwitter

With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Lauren Dugan — Fri, 31 Aug 2012 10:00:08 +0000

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Promoted Products From Auto Brands Seeing Engagement Rates As High As 87%

Lauren Dugan — Tue, 21 Aug 2012 12:00:55 +0000

Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
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Twitter CEO: Ads Will Be Rolled Out To 50 Countries This Year

Lauren Dugan — Thu, 21 Jun 2012 10:00:29 +0000

Global domination doesn’t seem too far fetched for Twitter, according to its CEO.

At the Cannes advertising festival, Twitter’s CEO Dick Costolo told audiences that Twitter will aggressively expand its advertising products to 50 countries worldwide by the end of 2012.
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The State Of Twitter’s Revenue Strategy [INFOGRAPHIC]

Lauren Dugan — Tue, 19 Jun 2012 10:00:59 +0000

The speculation game over Twitter’s revenue is going wild. Some believe the company will bring in $226 million in revenue this year, others predict closer to $400 million, and some even think it will reach a billion in just two years.

And while it’s still private, we probably won’t be hearing any official numbers from Twitter for a while – but this infographic from TheNology.com explores what we do know.
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Twitter Ad Revenue Could Explode To $400M This Year

Lauren Dugan — Mon, 23 Apr 2012 10:00:07 +0000

Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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BREAKING: Twitter’s Financials Leaked, And They’re Losing Money

Lauren Dugan — Fri, 09 Mar 2012 14:45:21 +0000

Twitter’s financials have just been leaked, and they don’t look great. Gawker’s Ryan Tate got his hands on figures from Twitter’s 2010-2011 financials, which show a company hemorrhaging money.
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Twitter Ads Will Start Appearing On Your Smartphone Soon

Lauren Dugan — Wed, 29 Feb 2012 10:15:25 +0000

Mobile Twitter users, your time has come: you will soon start to see ads in your apps.

Expanding its advertising – called Promoted Products – into its mobile apps is yet another way that Twitter is looking to ramp up its revenue-generating products.
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Twitter’s Next Big Plan To Make Money Is…

Lauren Dugan — Wed, 20 Jul 2011 09:30:59 +0000

Twitter’s CEO Dick Costolo has big plans for his short messaging service. He’s hinted that advertising isn’t enough of a money-maker, and that Twitter leadership is considering tackling another business idea: commerce.
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Twitter Now Valued At $8 Billion, Sources Say

Lauren Dugan — Fri, 08 Jul 2011 09:48:01 +0000

Twitter’s valuation continues to rise as new reports have the company raising $400 million in a private round of financing.
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Twitter Is Valued At 50x Its Revenue [Infographic]

Lauren Dugan — Thu, 26 May 2011 13:15:46 +0000

Everyone wants to know whether we’re in a tech bubble or not right now, and this infographic puts things into a bit clearer focus. Take a look at what the largest social media and tech companies are worth, and how their valuations compare to their revenues – and note that Twitter is the most “overvalued” in terms of revenue to valuation ratio.

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Twitter Ads to Grow Faster than Average Social Media Ad Spend Through 2015

Lauren Dugan — Tue, 03 May 2011 09:45:32 +0000

A new report that forecasts the social media advertising market for the next four years places Twitter’s “non-display ads” (i.e. their promoted products) at the margins – but with a higher than average growth projection. If the numbers are true, you can expect to see rapid growth year over year in what advertisers are willing to spend for a Promoted Tweet.
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Biz Stone Denies JPMorgan Investment Rumors, Says Twitter will not Raise Funds for 12 Months

Lauren Dugan — Thu, 03 Mar 2011 09:40:59 +0000

Twitter co-founder Biz Stone is completely denying the rumors that JPMorgan will invest $450 for a 10% stake in Twitter. He has come on record to say that Twitter has no plans to go public in the near future, nor does it need additional capital from an outside source, as it is making money on its own.
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Twitter Targets Small, Medium Businesses with New Ad Platform

Lauren Dugan — Wed, 02 Mar 2011 12:45:35 +0000

Twitter needs to make some money this year. As eMarketer predicts, Twitter will make $150 million in advertising revenue this year – and the company is doing everything they can to get there. While most of us have seen Promoted Tweets from big name companies like Coca-Cola, Dell and Ford, Twitter is shifting gears a bit and starting to focus on small- and medium-sized businesses for its advertising products.
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Twitter’s Financials Uncovered: Is the Company now Worth $10 Billion?

Lauren Dugan — Thu, 10 Feb 2011 09:25:31 +0000

In a matter of months, Twitter’s apparent valuation has climbed from $4 billion to $10 billion, as the company enters into low-level acquisition talks and reveals some of its financials. But is it really possible that Twitter has grown by $6 billion since December?
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Pricing Determined for Tweets from Firehose

Lauren Dugan — Wed, 09 Feb 2011 13:10:06 +0000

As part of a partnership announced in November, Twitter has begun selling access to tweets directly from the firehose. The company in charge of allowing customers access to Twitter’s firehose, Gnip, announced last week the pricing model for receiving a constant stream of tweets related to a keyword.

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